Following dynamic growth, we have undergone a complete brand review and proudly unveil today our new brand identity, logo and website.
Since opening our doors in 2009 our existing brand assets have served us well. However, after winning £6 billion worth of successful franchise bids and £1.5 billion worth of new train and maintenance contracts on behalf of our clients, it’s time for a brand identity that reflects who we are today. The Racon team has grown substantially and the new brand work will unite our teams in Glasgow and Derby around a shared vision for the future.
The new logo, identity and website represents our commitment to thinking innovatively, working diligently and bringing clarity.
Managing Director Stephen McConnon commented: “We have been planning the rebrand for some time, which has included engaging directly with clients. We’re known for giving honest opinions, so it felt absolutely right to ask our clients for their views on working with us. Our website is a first port of call for many before they pick up the phone, and the rebranding exercise will ensure we get the right message out there to those who haven’t worked with us before. The rebrand coincides with a period of strong growth for Racon. It’s the right time for us to show our evolution into a commercially-focused management and rail consultancy firm capable of pushing boundaries and securing results.”